Today, we are all creating a new, limitless resource that continues to increase exponentially: our data. At Rainfall, we believe our data has immense value and that its value can and should be distributed equitably and transparently to every individual who creates it on their terms.
The most common way companies collect our data and advertise to us is through Cookies and Social Media Trackers. Every time we download an app and accept the terms and conditions, we allow our data to be collected. With the ‘free services' we use in our digital lives, from companies like Google, Apple, Facebook, Amazon, and others, we often pay with our data. Companies mine our data and use it to sell us a product or service, or even sell our data to other companies.
Every year, trillions of gigabytes of data are generated, which will continue to increase as we use more and more devices. However, on a broad scale, the data remains scattered, and, as a result, we cannot harness the total value of our digital footprints. To do so, the value of data sharing should be equitably, transparently, and securely distributed back to each individual who generates the data in the first place. This would enable an equal opportunity for people to be compensated for their digital footprint.
Rainfall is a champion of the fundamental human right to data privacy, decentralization of market control over our data, and the renewal of economic agency in an increasingly technology-driven world.
Rainfall is a decentralized privacy-preserving data intelligence platform that unlocks the financial value in the digital life of every connected human.
Attributing value to human life based on a digital footprint is not a new idea. Different organizations have tried. The problem is that raw data itself has very little value. Simply aggregating and selling the raw data provides a small return.
Rainfall neither sells data nor is a data marketplace. The Rainfall enables data self-sovereignty for every connected individual, providing you with the opportunity to create value from your data on your own terms. When you provide Rainfall access to your data, advanced edge-based AI algorithms aggregate, contextualize, and generate Real-time Social Insights from your data. These Insights are generated directly on your device without sacrificing your privacy or using any personally identifiable information.
Real-time Social Insights are purchased by buyers like businesses, organizations, or even governments, who can benefit from the collective insights that Rainfall’s AI produces. The revenue generated from these insights is automatically distributed back to you in your Rainfall wallet in the form of Raindrops. This enables the creation of a fair compensation model for the data that belongs to each of us. Rainfall provides a daily income, known as Universal Earned Income (UEI), to every connected individual. The term ‘earned’ is fundamental, as it represents the income you make based on your digital footprint. The data you generate has inherent value, and that value should be recognized and returned to you.
Rainfall aims to build trust and transparency while preserving your privacy, so you no longer feel it is risky to share your data, as you have complete control over how your data is being used. Rainfall is entirely secure and prevents common attacks on private data because we use blockchain technology and advanced encryption. With Rainfall, you can choose what data you want to share and how much you want to share to optimize your earning potential. The more you share, the more you’ll earn.
Rainfall is a flexible, ethical data-sharing platform that unlocks opportunities for every individual, thereby helping reduce economic inequality.
